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The Next Big Adventure

We’d like to start off today by again thanking every single one of our supporters, both those who pledged on Kickstarter and those who helped us spread the word.  With your help, we had pledges for 73% of our $11,000 goal.  We were so, so close to reaching our goal.  Unfortunately close only counts in horseshoes and hand grenades… because we didn’t reach our goal, we didn’t receive any of the money that was pledged through Kickstarter.

So many of you have been asking what’s next, and encouraging us to find another way to make this happen or to try Kickstarter again.  We want to let you know right now that this is NOT the end for us, it’s just the beginning.  Bobby, Barb and I took some time over the last week to dig deep into our Kickstarter campaign and our business plan to see what worked, what needed improvement, and get some clarity on where we want to go from here and how to get there.  So, in no particular order, here are a few of the things that we’re starting to work on…

Kickstarter – we really believe in Kickstarter and the way it helps us build not only a business, but a community of people who care about healthy living more than the size on a tag.  And we feel strongly that using Kickstarter is a better choice for us than more traditional financing.  We’ll be launching a new and improved Kickstarter campaign in late September or early October.

Product Development – We were really listening to all of the comments and suggestions that people have been making.  So in the next couple of months we’ll be sourcing some different materials, making adjustments to the designs, and maybe even designing some new things.  We’ll keep you updated as we finalize the new line.

Video and Better Photos – We’re going to take the time to do new photos.  Lots more active shots, several settings, and hopefully work with a professional photographer.  Our friend Meghan did a great job, and we love some of the photos she got for us.  Now that we’re past our initial jitters, hopefully we’ll be better models.  (Though I think we all agree that we’ll be glad when we can afford to hire models… it’s a lot harder than it looks!)  And we’ll also do a video for Kickstarter and maybe a few video updates too!

That’s it for now, but stay tuned over the next couple of months.  We’ll be posting updates on new developments as they happen, and if you follow the blog, like us on Facebook, or follow us on Twitter, you’ll be among the first to know the launch date for our next Kickstarter (among other things).


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